“If I were good at LinkedIn, I’d be worse at my job.”

Design consultant for global brands and cultural institutions.

Since 1997, professional experience includes different roles in various companies, architecture firms, and communication agencies, developing 🧠 marketing projects, ✏️ product designs, 🏛️ exhibition layouts, and 🚏 wayfinding systems.

That time I thought about signage for a sportswear company. It felt like being on the race track.

Ideas shaped by human instinct and experience – not machine logic.

That time I redesigned the interior of a commercial aircraft. So exciting like flying for the first time.

Complex identities are distilled into coherent presence.

That time I designed the label for a vermouth and it won for best packaging. Worldwide.

Creative and technical solutions crafted from concept to construction.

That time I worked as art director at an art foundation. A challenge within a challenge.

The aesthetics of things related to their functionality.

That time I helped a start up to rethink the coffee break. A small gesture against waste.

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