“If I were good at LinkedIn, I’d be worse at my job.”

Design consultant for global brands and cultural institutions.

Since 1997, professional experience includes different roles in various companies, architecture firms, and communication agencies, developing 🧠 marketing projects, ✏️ product designs, 🏛️ exhibition layouts, and 🚏 wayfinding systems.

That time I thought about signage for a sportswear company. It felt like being on the race track.

Ideas  shaped  by  human  instinct  and  experience  –  not  machine  logic.

That time I redesigned the interior of a commercial aircraft. So exciting like flying for the first time.

Complex  identities  are  distilled  into  coherent  presence.

That time I designed the label for a vermouth and it won for best packaging. Worldwide.

Creative  and  technical  solutions  crafted  from  concept  to  construction.

That time I worked as art director at an art foundation. A challenge within a challenge.

The  aesthetics  of  things  related  to their  functionality.

That time I helped a start up to rethink the coffee break. A small gesture against waste.

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